On the night that determined Brazil’s 2018 elections, the new president-elect Jair Bolsonaro gave two speeches. First, he did a video ‘live’ for his followers on Facebook, where he spoke in defense of God and family, and against the corporate news media, and the political left. Streaming ended, he went outside to the waiting journalists. There, he promised open markets and that he would respect the Constitution. The split paralleled that of the campaign itself, much of which took place on social media.