Xyy Yang (SLA ’27) took the skills from his coursework in Digital Media Practices (DMP) to football's biggest event, joining the Super Bowl LIX media madness in New Orleans as a production assistant in the days ahead of the game.
The prospective DMP major has spent the last year sharpening his skills in video production with the Dean’s Office marketing & communications team — an experience he says helped prepare him for the high-pressure environment of sports media coverage. Introducing him to the team at Front Office Sports (FOS) was an easy solution that enabled Yang to earn hands-on experience in his field, and he was partially prepared for the pace. Still, with 6,414 accredited members of the media filling the Ernest N. Morial Convention Center — the most ever for a Super Bowl — being exposed to Radio Row was a definite first.
FOS is a media company with over 800K newsletter subscribers, known for publishing off-the-field content at the intersection of sports, business, and culture. Xxy’s PA duties included tasks like set fabrication and production suite setup, as seen in the photos of FOS' "before" rendering as well as the ultimate build. He also logged and organized video assets and jumping in on last-minute edit needs so producers could keep a rolling cadence of social media assets to their fanbase.
"The concept of a media row was something I didn’t know about before. Just the sheer number of media companies there was something astonishing," said Yang. "AP News was just a few steps away from the booth I was working, which was pretty wild, as was the crowd of celebrities. The week started on Monday with the build of Front Office’s set in the Convention Center, so I was able to really experience things beginning from the ground up."
This was a key role in our production workflow. Xyy handled himself in a professional and smart way, and was very well respected and appreciated by our production crew.
-Alan Springer
Xyy's main duties fell under Jon Shames, Podcast Producer for FOS, to help setup a Roland VR-120HD Direct Streaming AV Mixer for use as a backup recording device, as well as to act as video switcher. "I had to troubleshoot issues, such as the stream not showing up on a MacBook, and come up with testing solutions to pinpoint what the issues were. I mainly supported Jon and helped with whatever was needed. He was a force on-site... both with how many people he knew, and all that he was able to recall from memory."
Alan Springer, CEO of Springtime Media and part of the FOS Super Bowl coverage team, commented, “As a PA, Xyy helped our production team set up the wiring and internet, assisted in managing the production schedule, and traveled offsite to get production gear that was needed. He learned the skill set to operate and run our Black Magic audio/video board used to stream the live feed back to our editors in New York.
Read on for more in Xyy's own words, from highlights of his experience, what he learned from producers, and how he will continue to build on this opportunity.
Applicable Skills from Current Courses
In Final Cut Pro Mastery (THEA3910) with Professor Antony Sandoval, I'm learning the ins and outs of professional video editing, and understanding video workflow. With Professor Duane Prefume's Virtual & 3D Filmmaking (DMPC391001) I’m able to experience 3D filmmaking and what it’s like to jump into a whole new world — as well as try my hand at troubleshooting new applications, programs, and tech. And then Glass I (ARST1170) with Professor Christian Stock proved a very valuable endeavor in working as a team under intense heat and pressure.
Advice from the Professionals
- “Being a good producer is getting ahead of potential issues before they happen.”
I was told I was on the right path when, as we were leaving to go to Best Buy around 6pm, I asked security by the entrance if there was a certain time we had to be back in case there was a cut-off for allowing new entrances. - “Start gaining hands-on experience early.”
Others advised me that students should begin building their skills well before their junior or senior years — it makes a significant difference.
Key Takeaways
Listening to professional career journeys was incredibly insightful. Hearing them discuss the people they worked with, which collaborations were successful, which weren’t, and how their paths unfolded — all of it. Each story was packed with valuable lessons, reinforcing that every journey is unique.
The ability to wear many hats is so important! Maybe a team member needs to suddenly be somewhere else on a critical assignment. Being able to step in could mean anything from having to cut and craft footage for social media to working as the video switcher. It not only gives the team flexibility, but everyone works better together when they understand other roles besides their own.
Stay in ongoing communication, and ask questions. For example, communicating to the camera operators current issues or cutting to the other camera so the camera can setup for a close-up shot… then cutting back to that camera with the video switcher. It’s not always going to be the same gear but being able to go into a new environment and problem-solve on the fly in a high-pressure environment can apply to any situation.