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Creative Industries (Summer 2022)

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Creative industries and creative workers generate approximately 10% of the overall GDP in the United States, putting this business sector on par with the total manufacturing GDP*. These intellectual properties are the most significant share of the U.S. export market. For cities around the world, culture is big business. Closer to home, 8 creative sectors drive much of the New Orleans economy: Film & TV, Music, Culinary Arts & Hospitality, Theatrical & Dance Performance, Publishing, Visual & Digital Arts, Museums, and Preservation & Heritage.

While many of these do intersect with the larger tourism economy, their distinctiveness in production and distribution, together with their unique supply chains, are considered under the umbrella of “creative economy.” Their clustering of creative workers in cities like New Orleans demands integrated strategies for individual entrepreneurship beyond creative production and performance.

(*Inter-American Development Bank/OAS)

The Creative Industries Certificate (CIC) offered by the Tulane University School of Liberal Arts Summer Programs focuses on the entrepreneurial aspects of making a living as a creative professional. Click to learn more about how this certificate could benefit your career!  

 

 

Courses:

  • SLAM 3030 Principles of Marketing: Innovative Strategy in Creative Arts Industries (3 credits)

    Instructor: Lindsay Moylan Adler

    The course will walk students through the steps of a marketing campaign, including strategy, communication, and analysis. Emphasis will be placed on strengthening skills in writing, teamwork, social media, reporting in marketing, and making an impact on the community. Using real-life marketing case studies and an in-depth look into working in the Creative Arts field and organizations like the New Orleans-based Trombone Shorty Foundation.

  • SLAM 3070 Non-Profit Development (3 or 4 credits)

    Instructor: Leslie Scott
    Optional: service-learning component

    In the face of the current global pandemic, nimble arts organizations are more vital than ever. This course sets the context for the unique role the NFP sector is playing in many American communities. Topics covered include the evolution of the field, economic impact, leadership, governance, marketing, and fundraising. Students will be introduced to a wide range of New Orleans-based arts organizations through guest lectures, readings.

    This course fulfills an elective requirement for the SLAM Minor.
    This course can be combined with a 1-credit internship (SLAM 4560), either as service-learning or professional application of the learning in the course, to fulfill the NTC Service Learning core curriculum requirement.

  • SLAM 4010 Leadership Strategies in Creative Industries (3 or 4 credits)

    Instructor: Jolene Pinder
    Optional: service-learning component

    Designed for students and professionals, this course forges pathways for strategic, purposeful leadership within the creative industries. Based on individual reflection and analysis within a strengths-based model, we will learn tools for successfully managing a creative business, inclusive hiring, and building support. Each student will emerge with a portfolio of work that applies in-class learning to real-world experiences as creative entrepreneurs.

    This course can be combined with a 1-credit internship (SLAM 4560), either as service-learning or professional application of the learning in the course.

  • SLAM 4020 Branding and Storytelling for Creative Industries (3 or 4 credits)

    Instructor: William A. Taylor
    Optional: 40-hour service-learning component

    Branding and storytelling are strategies for creative entrepreneurs and entrepreneurial creatives. Students will explore and apply creative business strategies to connect internal and external stakeholders, including audiences, to position creatives for long-term viability and success through marketing, public relations, events, and media relations. 3 credits, or 4 credits with an internship. There are no prerequisites for this course.

    This course can be combined with a 1-credit internship (SLAM 4560), either as service-learning or as a professional application of the learning in the course.

  • SLAM 4030 Data-Driven Decision Making for Creative Businesses (3 or 4 credits)

    Instructor: Allyson Heumann
    Optional: service-learning component

    If creatives consider their art their most important asset, data is their second. Creative professionals can advantageously use data to find footing and a sustainable path forward as entrepreneurs. The information gathered can trim costs, boost revenues, and reach a larger audience. By making data collection, storage, and analysis accessible, students will learn the cycle of creative production.

    This course can be combined with a 1-credit internship (SLAM 4560), either as service-learning or professional application of the learning in the course.

  • SLAM 4040 Legal Strategies for Creatives (3 or 4 credits)

    Instructor: Wayne R. Gard
    Optional: service-learning component

    This course introduces the essential legal topics necessary for maximizing the opportunities in industry and operations. Topics include business entity choice and formation, intellectual property identification and protection, and contract matters such as agreements made with other businesses, employee and independent contractor agreements, commissioned work, and user licensing. Students will have the opportunity to apply the course topics to their areas of interest and creativity.

    This course can be combined with a 1-credit internship (SLAM 4560), either as service-learning or professional application of the learning in the course.


  • CROSS ENROLLMENT INTERNSHIP / SERVICE LEARNING OPTIONS

    SLAM 4560: Internship (+1 credit option)
    An experiential learning process coupled with pertinent SLAM courses. Open only to juniors and seniors in good standing. Course may be repeated up to unlimited credit hours.

 

 


Summer 2022 Academic Calendar: https://summerschool.tulane.edu/summer-school/calendar
Registration for current Tulane students: https://classschedule.tulane.edu/Search.aspx
For any questions or additional information about School of Liberal Arts Summer Programs, please email kpaige@tulane.edu.

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