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Creative Industries

Artwork by Czarlyn Trinidad
Illustration Credit: Czarlyn Trinidad (NT '21)
 

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For cities around the world, culture is big business. Film and media, the performing arts, festivals, music clubs, the hospitality industry, advertising, and online start-ups – these are industries that create value from symbolic communication and creative labors.

The Tulane Summer Creative Industries Program teaches students what it means to ‘make it’ in these industries both artistically and as a career. This cluster of courses have practical foci as we develop leadership roles and creative careers in industries reshaped by global crises. Courses in storytelling focus on new digital forms and practices, while courses in accounting, marketing, and development equip students to make their way through this brave new economy.

Students can complete requirements for either the Digital Media Practices Major or the Strategy, Leadership and Analytics Minor (SLAM) through this program.

Courses Include:

  • SLAM 2020: Financial Analysis and Budgets

    Dates: May 17-May 28, (2 weeks) MTWRF, 9:00-1:30 PM
    Tuition: $3,420 (3 credits)
    Instructor: Ron Gard

    This course offers an accessible introduction for students who may not have a business background to the fundamentals of financial analysis and budgets within business, philanthropic, and arts organizations. Looks at the role of financial budgets in three key areas of an organization’s activities: creating financial assessment information; providing financial decision-making information for strategic organizational planning; and generating market-specific information for the purposes of managing an organization’s operations, such as product or service development, marketing, and go-to-market strategies. This course will help students better understand the central operations of an organization for which they work and the important roles played by different parts or individuals within an organization. This course can be taken in lieu of ACCN-2010 for the Liberal Arts Management Minor. No pre- or co-requisites.

  • SLAM 3910: Keeping the Groove

    Dates: June 01-July 02, (5 weeks) MTWRF, 1:00-2:30 PM
    Tuition: $3,420 (3 credits)
    Instructor: William Taylor

    In New Orleans, where the music and entertainment industry comprise a large part of the overall economy, these realities of COVID-19 have been harshly experienced almost overnight. Students will learn how working in the music business is an inherently entrepreneurial vocation, involving technology to host a livestream from their homes, creating virtual “festivals,” and crowdfunding recording projects, to name a few. In an unprecedented display of unity, local community organizations are coming together and forming a task force that will address how to best support the city's music culture. The first step is getting our culture bearers back to work, so students will participate with the Trombone Shorty Foundation in an ongoing series of events/"livestreams" from the iconic Tipitina's venue. This offers a unique opportunity to connect with the community and develop entrepreneurial skills in addressing a crisis situation. By playing a hands-on role in the organization, management, strategic direction and marketing of these newly-developed initiatives, students will learn about how the cultural community supports its own and finds pathways to keeping the groove alive. Each event will include a mental health component with involvement from musician Anders Osborne's Send Me A Friend Foundation and Dean Patrick Bordnick from Tulane's School of Social Work. Counts as Tier-3 elective in the SLAM minor and has a Tier-2 public service option towards the 20-hour NTC requirement.

  • SLAM 3070/SLAM 3890: Non-profit Development

    Dates: July 06-August 06, (5 weeks) MTWRF, 1:00-2:30 PM
    Tuition: $4,560 (4 credits)
    Instructor: Leslie Scott

    In the face of the current global pandemic, nimble arts and service organizations are more vital than ever. This course sets the context for the unique and fundamental role the Not-for-profit sector is playing in many American communities. Topics covered include the evolution of the field, economic impact, the internal culture and structure, leadership, governance, planning, marketing, fundraising, and financial management. Using the COVID-19 pandemic as a case study, students will be introduced to a wide range of New Orleans based arts organizations, working arts managers, and institutional models through guest lectures, readings, and institutional data. As resources continue to shift in this time of uncertainty for many Not-for-profit organizations, students will have begun to develop a philosophy of management, a theoretical model for general management, arts advocacy, and practical tools for its practice. Counts as Tier-2 core course in the SLAM minor and has a Tier-2 public service option towards the 40-hour NTC requirement.

  • COMM 4670: Creative Cities (Creative Economy Topics)

    Dates: July 06-August 06, (5 weeks) MTWRF, 11:00-12:30 PM
    Tuition: $3,420 (3 credits)
    Instructor: Heidi Schmalbach

    Bringing in professionals in creative economy, policy, and cultural organizations from New Orleans, Austin, Detroit, and Memphis, we focus on what makes the “creative city” in intersecting economic and political terms. This is a rousing debate in the aftermath of COVID-19, which has decimated entire sectors of performing arts, music, culinary arts, and festivals. We will ground that debate in historical and geographic terms in order to define a creative city as one that espouses equity, civic engagement, cultural participation, flexible bureaucracy, and enabling policy environments. Students will research creative city initiatives in various cities, and will consider what policies and economic strategies may be necessary for thriving creative cities of the future. (service-learning optional)

  • DMPR 3910: Storytelling for Podcasts

    Dates: July 06-August 06, MTWRF, (5 weeks) 2:00-3:30 PM
    Tuition: $3,420 (3 credits)
    Instructor: Eve Abrams

    “The universe is made of stories, not atoms.” Muriel Rukeyser

    Creating narratives is foundational to the human experience. Stories made for the ear are deeply personal and intimate. Unlike our eyes, there are no flaps for our ears. Sounds and voices get inside us.

    In Storytelling for Podcasts, students will come to know and distinguish between the various genres of audio stories within the rapidly expanding podcast landscape. Students will learn approaches to audio storytelling – from journalistic to personal – as well as ethical considerations of audio documentation, the art of listening, and the language of audio storytelling. Via field work, assignments, class discussion, instructor feedback, and peer critique, students will learn how to conduct interviews and how to use interview tape and other elements to build, edit, produce, and pitch an audio story. Students will create stories with an eye toward specific outlets and podcast genres and will be encouraged to pitch their final stories.

  • DMPR 3920: Storytelling for a Web Series

    Dates: May 17-May 28, (2 weeks) MTWRF, 2:00-6:00 PM
    Tuition: $3,420 (3 credits)
    Instructor: Robin Blanche

    While COVID has put a stop to most production for the time being, another issue facing storytellers is the ongoing trend of mergers of studios and networks that is making it more and more difficult for new talent to break in. Web series–which can be made on smartphones and need no distribution other than a YouTube channel–allow creators creative freedom and a platform to showcase their voices and stories that can later be picked up by Hollywood, as in the case of Issa Rae's Insecure. In this course, students will study a variety of web series before coming up with a series proposal for their own and writing three 5-minute episodes and shooting one with their iPhone.

    A screenwriting background is helpful. Students will need Final Draft (currently $99 for students) and iMovie (free on Mac) or a comparable video editor.

  • SLAM 3030: Principles of Marketing: Innovative Strategy in the Creative Arts Industry

    Dates: June 01-July 02, (5 weeks), MTWRF, 11:00-12:30 PM
    Tuition: $3,420 (3 credits)
    Instructor: Lindsay Adler

    After completing this course, students will have a thorough understanding and working knowledge of Marketing in the Creative Arts industry. The course will walk students through the steps of a marketing campaign from start to finish (including strategy, communication, and analysis) and propel them to formulate unique ideas for promotion. Emphasis will be placed on strengthening skills in writing, team work, social media and reporting in marketing; as well as connecting with and making an impact on the community. Using real life marketing case studies and an in-depth look into working in the Creative Arts field, this course encourages students to dive in, collaborate, brainstorm, embrace (and expect) change, and allow themselves to learn new skills they didn’t know were possible. Students will learn by participating in real life event promotion and marketing strategy for the upcoming Trombone Shorty Foundation’s “Shorty Fest” concert scheduled for this fall.

  • DMPR 3912: Extending Reality: Creating New Media Experiences

    Dates: August 09-August 20, (2 weeks) MTWRF, 12:00-4:00 PM
    Tuition: $3,420 (3 credits)
    Co-Instructors: Jesse Garrison; Darwin "Trey" Gilmore

    Technology has always pushed artists and their work into new territory. In the past few years, digital tools and techniques have provided creators with new modes of expression and have forever changed the media landscape. Virtual and Augmented Reality, physical computing, and projection and pixel mapping has seen a meteoric rise in the past few years and only continue to grow. These forms have been adopted by a diverse range of industries; from architecture to theater, marketing to gaming, museums to "big fun art" experiences, we encounter new media everywhere.

    How does this work get made? What makes it unique? What makes it exciting? How is it designed? What special considerations need to be accounted for in the production process?

    Join NightLight Labs, a Los Angeles–based interactive design studio, in exploring the landscape of new media experiences and the process by which they are made. The two-week course will introduce students to the field by looking at cutting-edge contemporary work, explore the tools used to create it, discuss the production process through first-hand case studies and work together to develop project ideas from initial concept to budgeting, scheduling and final client pitch.

  • ARST 1550: Foundations of Art: Digital Arts I

    Dates: July 06-August 06, (5 weeks) MTWRF, Time: 9:00-10:35 AM
    Tuition: $3,420 (3 credits)
    Instructor: Kevin Jones

    This course introduces students to different aspects of design in the digital realm from digital imaging to time-based media. Visual skills, critical voice and basic computer skills are necessary for this class.

  • SLAM 2600: Introduction to Creative Industries

    Dates: June 01-July 02, (5 weeks; online) MTWRF, 7:30-9:00 AM
    Tuition: $3,420 (3 credits)
    Instructor: Vivian Norris

    Creative industries is a relatively new term that encompasses visual and performing arts, graphics, broadcast media (film, TV and radio), digital arts, design, and the new media. This course aims to provide an overview of the creative industries that create and disseminate meaning. It explores the conceptual foundations, histories, and main issues as well as key regulatory and policy issues surrounding creative industries in their social, political, cultural and global contexts.

 

Summer 2021 Academic Calendar: https://summerschool.tulane.edu/summer-school/calendar
Registration for current Tulane students: https://classschedule.tulane.edu/Search.aspx
Registration information for non-Tulane students: https://applygrad.tulane.edu/register/summer2021

Contact Information
For additional information about School of Liberal Arts Summer Programs, please contact Kendre Paige.

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