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Creative Industries (Summer 2022)

Program Director William Taylor

 

How do I make a living as a creative professional?

It’s an important question in cities around the world, where culture is big business. The Creative Industries Summer Program will dive into the “creative economy” in New Orleans, going beyond production and performance to explore entrepreneurial strategies for making a career in any creative field. By studying marketing and leadership opportunities, arts nonprofit development, and even legal and data-driven approaches to the creative process, students will leave with a Creative Industries Certificate and a better idea of how to become their own boss.

The Creative Industries Certificate (CIC) offered by the Tulane University School of Liberal Arts Summer Programs focuses on the entrepreneurial aspects of making a living as a creative professional. Click to learn more about how this certificate could benefit your career!

Courses:

  • SLAM 4020 Branding and Storytelling for Creative Industries (3 or 4 credits)

    Instructor: William A. Taylor
    May 31- July 01 (online) (Last day to add is June 3!)
    M-F 9:30-11:00 am
    Optional: 40-hour service-learning course, SLAM 4890. For more information on the service-learning project for this class, visit https://cps.tulane.edu/academics/service-learning-course.

    Branding and storytelling are strategies for creative entrepreneurs and entrepreneurial creatives. Students will explore and apply creative business strategies to connect internal and external stakeholders, including audiences, to position creatives for long-term viability and success through marketing, public relations, events, and media relations. 3 credits, or 4 credits with an internship. There are no prerequisites for this course.

  • SLAM 3070 Non-Profit Development (3 or 4 credits)

    Instructor: Leslie Scott
    May 31-July 01 (online) (Last day to add is June 3!)
    M-F 1:00-2:30 pm
    Optional: 40-hour service-learning component (SLAM 3890)

    In the face of the current global pandemic, nimble arts organizations are more vital than ever. This course sets the context for the unique role the NFP sector is playing in many American communities. Topics covered include the evolution of the field, economic impact, leadership, governance, marketing, and fundraising. Students will be introduced to a wide range of New Orleans-based arts organizations through guest lectures, readings.

    This course fulfills an elective requirement for the SLAM Minor.

  • SLAM 4030 Data-Driven Decision Making for Creative Businesses (3 or 4 credits)

    Instructor: Allyson Heumann
    July 05-August 05 (hybrid) (Last day to add is July 8!)
    M-F 10:30-12:00 pm
    Optional: 1-credit internship SLAM 4560

    If creatives consider their art their most important asset, data is their second. Creative professionals can advantageously use data to find footing and a sustainable path forward as entrepreneurs. The information gathered can trim costs, boost revenues, and reach a larger audience. By making data collection, storage, and analysis accessible, students will learn the cycle of creative production.

    This course can be combined with a 1-credit internship (SLAM 4560), either as service-learning or professional application of the learning in the course.

  • SLAM 4040 Legal Strategies for Creatives (3 or 4 credits)

    Instructor: Wayne R. Gard
    July 05-August 05 (online) (Last day to add is July 8!)
    M-F 1:00-2:30 pm
    Optional: 1-credit internship SLAM 4560

    This course introduces the essential legal topics necessary for maximizing the opportunities in industry and operations. Topics include business entity choice and formation, intellectual property identification and protection, and contract matters such as agreements made with other businesses, employee and independent contractor agreements, commissioned work, and user licensing. Students will have the opportunity to apply the course topics to their areas of interest and creativity.

    This course can be combined with a 1-credit internship (SLAM 4560), either as service-learning or professional application of the learning in the course.

  • CROSS ENROLLMENT INTERNSHIP / SERVICE LEARNING OPTIONS

    SLAM 4560: Internship (+1 credit option)
    An experiential learning process coupled with pertinent SLAM courses. Open only to juniors and seniors in good standing. Course may be repeated up to unlimited credit hours.
     
  • SLAM 3030 Principles of Marketing: Innovative Strategy in Creative Arts Industries (3 or 4 credits)

    Instructor: Lindsay Moylan Adler
    May 16-May 27 (hybrid) (Course is no longer available for registration)
    M-F 1:30-5:30 pm
    Optional: 20-hour service-learning component (SLAM 3890)

    After completing this course, students will have a thorough understanding and working knowledge of Marketing in Cultural Industries. Students will analyze real life examples and scenarios from community organizations like Trombone Shorty Foundation, and learn from live weekly Q&A sessions with marketing and PR experts, writers, and creatives. Guests include PR/Marketing consultant for Buku, Tulane alum and co-founder of Superfly Presents (Bonnaroo, Outside Lands Festival), and more. This course encourages students to dive in, collaborate, brainstorm, sharpen critical thinking skills, and learn from mentors and professionals who are making waves in the Creative Arts.

  • SLAM 4010 Leadership Strategies in Creative Industries (3 or 4 credits)

    Instructor: Jolene Pinder
    May 16-May 27 (Course is no longer available for registration)
    M-F 9:00-1:00 pm
    Optional: 1-credit internship SLAM 4560

    Designed for students and professionals, this course forges pathways for strategic, purposeful leadership within the creative industries. Based on individual reflection and analysis within a strengths-based model, we will learn tools for successfully managing a creative business, inclusive hiring, and building support. Each student will emerge with a portfolio of work that applies in-class learning to real-world experiences as creative entrepreneurs.

    This course can be combined with a 1-credit internship (SLAM 4560), either as service-learning or professional application of the learning in the course.

Register today! Current Tulane students can enroll now. Non-Tulane visiting undergraduates can apply now.
Summer 2022 Academic Calendar: https://summerschool.tulane.edu/summer-school/calendar
For any questions or additional information about School of Liberal Arts Summer Programs, please email kpaige@tulane.edu.

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